KEYNOTE: Simon Norris
Founder & CEO; Nomensa
Simon has over 20 years’ experience running a successful and thought-leading digital businesses. After his first 6 years working at the digital cutting edge for brands and corporations he quickly realised the future of the web should be focused on the intelligent crafting of the experience that technology and businesses provide to their customers. With an academic background in Human Psychology, Human Biology and Cognitive Science, he has turned the traditional view of web design on its head, focussing on people’s emotions and their experiences to reshape how organisations can engage with their customers more deeply, meaningfully and ultimately more profitably.
As CEO, Simon is responsible for the growth and strategic development of Nomensa. He also leads the corporate UX strategy and vision, integrating and refining human-centred design techniques for many Nomensa clients. This is why some of the world’s largest companies ask him to create their corporate UX strategy and digital transformation programmes.
UX Maturity: The reality of performance
Simon's presentation covers the development of a corporate UX strategy for Liberty Global (the world's largest cable company) applying Nomensa's proprietary UX Maturity Methodology.
One key theme touched upon in the presentation addressed the important concept of being 'Digital First'. It demonstrates how a carefully formulated research programme allows the embedding of UX strategically across the entire Liberty Global business.