Head of Digital; Macmillan Cancer Support
Amanda Neylon (@amandaneylon) is Head of Digital at Macmillan Cancer Support, responsible for all of the charities digital presence from mobile to websites via social media and online marketing. She has over ten years experience in the digital world, having started her virtual journey in the car industry at Vauxhall Motors back when the web was all about Flash microsites. As the web changed to be more personalised and user-centric she moved to the charity sector at Diabetes UK to revolutionise their web services and then worked on public sector digital engagement at the Metropolitan Police before joining Macmillan. A huge fan of making life simple and engaging for the user and ensuring value for money through sensible research, evaluation, and agile delivery processes.
Why UX/UI is important for charities - making digital work for Macmillan
What do charities and UX have in common? We’re all about making things better for people. At Macmillan, we support, engage and represent our audiences – they tell us what matters to them and we provide services or influence policy makers to make it happen. We inspire people to be part of our team by fundraising, campaigning, volunteering, telling their story or spreading the word. We listen, respond and amplify across all of our digital channels. UX/UI gives us the tools to make everyone’s Macmillan digital experience relevant and easy, keeping our audiences at the heart of everything we do as we test, learn and iterate in digital projects as well as content strategy.
I’ll be sharing examples of how we apply customer insight and user testing in digital developments and content strategy and showing you what this means now we are agile.