Head of Brand and Experience; The Ordnance Survey
Ben Scott-Robinson is Head of Brand and Experience at the Ordnance Survey. He is part of a team creating beautiful things with the world's best maps, including the award winning Resilience Direct product for the Cabinet Office, and the life saving OS Locate mobile app.
He is also a tutor on mobile and social strategy for Google’s Squared Online digital leader course.
Prior to this, he has founded two agencies, two consultancies, an app start-up and a phone for blind people.
He has held the role of Creative Director, Experience Director, Head of Innovation, and Head of Brilliant.
He has been in the Drum Magazine's Mobile Top 50 for two years running, and last year was #23 in the Digerati Top 100. But it's not all talk: he likes to get his hands dirty creating user experiences and conceptual creative for products and interactive brand narratives as well. Over the years he has built brands, campaigns, apps, sites, games, and a bottle opener that looked like a submarine.
Designing change: How OS is learning to love the customer
In the old world, the maps of Ordnance Survey were a work of art, patiently learnt by avid users. Now, impatient users expect products to be immediately intuitive. Changing to a user centred world means changing the way OS creates its products. It means changing the way the company works.
Find out how a British institution is adapting to design thinking, and learning to love its customers.